Blogging in the age of AI
In the age of AI, it's really tempting to automate blogging, build content factories, all of that.
But you have to split this by what you're writing for.
Marketing copy you can and should write with an LLM. The LLM makes it better, tunes it to the right audience, checks for mistakes, and so on.
But the stuff you write for yourself, you should write yourself.
It doesn't matter how deeply the work gets automated, how many teams of AI agents I orchestrate, what percentage of the work is automated, or how deep the agents are in my work.
The thoughts in my head stay. And they need to be made explicit (written down, and ideally published).
Yes, the scale of the thinking goes up. I used to think like a developer. Now I think in bigger categories: like a manager of a team of agents, like a founder of a company of agents.
The categories in my head are different, but that doesn't mean pulling those thoughts out and putting them on the page can be automated.
So my blog stays written from my head. Sure, the thoughts will sometimes be naive, sometimes wrong, sometimes half-polished. But they're mine.
That's how I split my own thoughts from the derivatives.
And the derivatives, the ones prepped and made interesting for specific audiences, those can go out on social media. That content factory is the one I'll have to build for myself (and maybe I'll turn it into a product).